belstaff is one of those awesome English brands

belstaff is one of those awesome English brands (well, it’s Italian-owned now), a younger and hipper brother of brands with the coveted coat of arms of a member of the Royal Family. Who doesn’t want to be a purveyor to the Queen, like Smythton or Launer? Well, Belstaff doesn’t have the coat of arms, but that doesn’t mean they’re icky. Let’s just say they’re not what the ever-proper Queen would tote.
The Golden Era–Looking to images from the 1950s and 1960s, belstaff jacket men chief creative officer Martin Cooper was inspired by the culmination of luxury and senseless abandonment in the lives of racers. The perfect attributes for a collection, Belstaff’s motorcycle-chic aesthetic demonstrated an effortless cool with an eye for tailoring. Sharp lines accompanied leather outerwear and pants juxtaposed with parkas, knits and military-inspired suiting.
Upon its introduction in 1948, the Trialmaster belstaff jacket became an instant favorite among motorcycle enthusiasts. Ernesto “Che” Guevara wore an early version of it on his famous motorcycle expeditions through South America in the early 1950s. Che’s faithful waxed jacket provided security and protection as he wound through the vast continent’s many climates.
British fashion house belstaff outlet is pushing the brand’s adventurous side in a week-long Instagram campaign that prompts brand engagement on the mobile-social channel.
The brand is giving away one of its iconic Roadmaster jackets each day during the PureAdventure campaign. Though many fashion marketers use Instagram to curate images featuring their products and engage with savvy consumers, belstaff women seems to be embracing the platform’s ability to capture consumer moments of exploration, which could make its campaign more effective.